Puma
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Fashion has always been central to hip-hop culture, a vehicle for self-expression and creativity. Where Papo and his friends identified certain outfits as relics from a bygone era, other pieces – like the iconic PUMA Classic sneakers he's wearing today – are staples that evolve with the world around them, a link to the past that points relentlessly forward.
As hip-hop celebrates its 50th anniversary, timeless looks led by PUMA Classics sneakers have become the stuff of legend – and fodder for constant rejuvenation and reimagination.
Like hip-hop itself, PUMA Classics are a sort of shared language for fashion experts and novices, b-boys and ballplayers, people old and young all the same.
Finding inspiration in unexpected places is what hip-hop was founded on, 50 years ago this summer. While those unlikely influences are morphed, over and over again into irresistible new songs, certain core elements remain.
That’s true too for the PUMA Classics collection, which have completed and defined looks for even longer. Beloved by b-boys in the early ’80s and the most innovative artists of today, PUMA Classics are always at the intersection of cutting-edge and classic.
